Protecting your company’s revenue has never been more difficult and the shift towards online ordering and revenue generation while opening new markets also offers opportunities for the unscrupulous to profit from brand association or theft.
Companies or individuals may register domain names with exact or similar wording to your own company, brand or product name. They may choose to set up competing product or service sales from those addresses or simply hold the domain pending attempts to profit from its sale to your company.
Brand infringement is not limited to domain name registration but also occurs where your brand is used in web sites. This can happen where competitors leverage your brand by including it in hidden text or graphics or in meta tags which cause search engines to show results which can lead people looking for your company to their web site.
In addition to normal pre-emptive domain registration, Host365 offers three levels of brand protection service:
Discover who is using your brand either in domain names or within their web site
Assistance in recovering your domain name from a third party
An automated domain registration tool for soon-to-be expiring domains